Samui News

08 July 2015

How to use social media to promote your event

A quick low down on the dos and don'ts of using social media to market your event


Most event planners now recognize that social media is a key part to any marketing campaign. But even if you already use social media to promote your event, are you sure that you are exploiting its full potential? And are you sure that you are using the right tools for your audience? Here is a quick checklist of Dos and Don’ts for your social media marketing campaign:

The key points:

  • Target the right audience for your event, this will help you decide on the right kind of tools to use and set the right tone for your campaign
  • Set the targets that you want to achieve through your campaign before you start implementing it
  • Create a schedule that aims at distributing all relevant material regularly and at the right time
  • Select the right tools to help you measure the impact of your social media campaign
  • Choose your unique hashtag, i.e. the social media tagline that will be used by you, your partners and supporters throughout the event preparation phase
  • Encourage your participants, supporters, partners, sponsors to generate conversations on social media accounts (don't forget your chosen unique hashtag)
  • Use other experienced social media users to promote your event on their blogs/accounts by providing them with key information as and when relevant


Dos and don'ts of using the main 5 social networks


Twitter

Dos

Don'ts

  • Always create a unique #hashtag for your event
  • Tweet regularly before and during the event
  • Retweet other relevant tweets
  • Use pictures as much as possible before, during and after the event
  • Use too many different hashtags
  • Only post your own tweets, retweeting other tweets will encourage a wider follow up
  • Show partiality to certain speakers, sponsors or participants

LinkedIn

Dos

Don'ts

  • Use linkedin ads to further promote your event
  • Invite people to contribute to discussions
  • Post updates through your partners' company page and personal page
  • Ignore questions raised in group discussions
  • Rely on your own efforts only, but encourage all colleagues, partners, past attendees to participate in discussions and share posts

Facebook

Dos

Don'ts

  • Promote your page, boost your post and add call to action to increase awareness
  • Invite people using Facebook events
  • Make sure that the event tab is in an obvious position on your Facebook page
  • Post too often
  • Ignore comments
  • Only sell the event: you need to make sure to provide useful relevant information and share other content as well

Google+

Dos

Don'ts

  • Use Google+ events to promote your event
  • Use Google+ hangouts to help organise meetings and discussions with colleagues and partners
  • Use Hangouts on Air to live stream sessions
  • Invite people and network in relevant communities
  • Ignore comments and questions
  • Spam people
  • Forget to use pictures and videos

Pinterest

Dos

Don'ts

  • Create a board dedicated to your event
  • Use your unique hashtag
  • Invite others to post on your board
  • Post all relevant information that can be presented in a graphical format
  • Use images that are too small
  • Only post photos, use also graphics, mindmaps, etc…
  • Post all in one go: stick to a regular schedule

 

If you would like us to help you manage your event and create a social media campaign for your event, please contact Estelle on: 01295 278 216 or estelle.morris@samui.co.uk.


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